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    SAP Customer Experience has evolved CRM

    Understand your customers and engage them with seamless, personalized content. Give them the freedom to explore and interact – and choose you.

    Build B2B Resilience in the New Normal
    SAPPHIRE NOW Reimagined

    The Customer Experience Channel is now on demand with must-see content free to view

    Get expert insights into the future of the customer experience
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    SAP Customer Experience solutions provide the bridge to customer freedom

    See how companies have created effortless, meaningful experiences with customer experience solutions from SAP.

    Watch customer stories

    SAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.

    Marc Worrall, General Manager Digital Services, Operations & Quality Digital – Distribution, TUI
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    E-Commerce Solutions

    Provide a superior and personalized omnichannel commerce experience.

    Benefit from using a single commerce solution

    Support all go-to-market models

    Leverage industry-specific capabilities

    Realize a fast ROI with prebuilt integrations

    Exceed expectations with built-in flexibility

    Learn more about SAP Commerce Cloud
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    Customer Data Solutions

    Know who your customers are and how they want to be treated.

    Build hyper-personalized relationships with first-party data

    Scale and optimize your B2B value network, while reducing risk

    Deliver frictionless engagements with customer identity and access management (CIAM)

    Provide the data privacy and trust customers demand

    Address GDPR, CCPA, and other regional data privacy requirements

    Learn more about SAP Customer Data Cloud

    Franklin Covey has chosen
    SAP Customer Data Cloud to help us remain customer-centric.?Using a platform to house customer data in a single location and secure it ensures that our customers are always at the top of our priority list.

    Blaine Carter, Chief Information Security Officer, Franklin Covey

    The digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.

    Michael Stichnote, Global Head of eCRM and Sales IT, Henkel AG & Co. KGaA
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    Sales Solutions

    Improve sales with better selling experiences.

    Save time and guesswork to accelerate sales

    Guide sales reps through quotes and contracts fast

    Model and manage sales territories and incentives

    Embrace the future of selling

    Learn more about SAP Sales Cloud
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    Service Solutions

    Make service the heart of your customer experience.

    Create a unified service experience

    Develop an elite team of skilled experts

    Deliver the next generation of self-service

    Capture and understand customer feedback

    Learn more about SAP Service Cloud
    SAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.
    Jack Rijnenberg, Director, Online Services, Markem-Imaje

    It’s been an amazing experience! Having the ability to reach our customers during emergencies in real time is crucial and now possible with SAP Marketing Cloud.

    Payne Hughs, VP, Thrush Aircraft
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    Marketing Solutions

    Treat marketing as a trusted source of business.

    Personalize customer experiences across your business

    Build customer trust to develop ongoing relationships

    Optimize marketing to drive revenue

    Drive demand and growth for B2B marketers

    Learn more about SAP Marketing Cloud

    What are analysts saying about customer experience solutions from SAP?

    SAP is named a Leader in digital experience platforms

    Find out how you can create simple, connected digital customer experiences, and why SAP is named a leader in The? Forrester Wave?: Digital Experience Platforms, Q3 2019.?

    Learn about SAP Customer Experience across industries

    • Automotive
    • Consumer Products
    • Fashion
    • High Tech
    • Industrial Machinery and Components
    • Insurance
    • Public Sector
    • Retail
    • Telecommunications
    • Travel
    • Utilities
    • Automotive
    • Consumer Products
    • Fashion
    • High Tech
    • Industrial Machinery and Components
    • Insurance
    • Public Sector
    • Retail
    • Telecommunications
    • Travel
    • Utilities

    Drive the future of mobility

    Exceed customer expectations while capitalizing on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.

    Consumer Products

    Build brand preference using every route to market

    Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.


    Deliver great experiences to fashion customers

    Customize the digital experience for consumers and wholesale buyers with personalized merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.

    High Tech

    Simplify and accelerate transformation and innovation

    Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.

    Industrial Machinery and Components

    Prevail in the new normal for manufacturing

    Help your customers address demand fluctuations, navigate supply chain disruptions, and deliver service continuity and quality by using SAP Customer Experience solutions.


    Engage the unengaged insurance customer

    Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalized omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.

    Public Sector

    Improve citizen experiences in the public sector

    Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.


    Create engaging experiences across every channel

    Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.


    Become a digital service provider and monetize services

    Deliver a first-class omnichannel customer experience that’s hyperpersonalized and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.


    Create a traveler journey that enhances the destination

    Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.


    Win over the new prosumer with customer centricity

    Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.

    Grow your business by delivering exceptional customer experiences

    The future of B2C customer experience

    How can companies thrive in a world where customers themselves specify the terms of the relationship, but then let AI guide their buying journey?

    The future of B2B customer experience

    As decision-making and purchasing processes rapidly change, how do B2B companies reinvent themselves to lead in the experience economy?

    CRM and CX Resource Center

    Innovate, integrate, and extend your customer experience solutions

    Discover the power of a business platform that allows you to personalize, extend, and create every app you’ll ever need.

    SAP Cloud Platform

    SAP Customer Experience and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.

    • Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
    • Connect and extend enterprise SAP Customer Experience cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
    • Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly

    Support the end-to-end customer journey

    Explore the other SAP Customer Experience solutions. 

    SAP Customer Experience solutions

    See how Customer Experience solutions bring together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

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