• Skip to Content
    Contact Us
    Call Me Now Call Offline
    SAP can call you to discuss any questions you have.
    Chat Now Chat Offline
    Get live help and chat with an SAP representative.
    Contact Us
    E-mail us with comments, questions or feedback.


    Expand beyond traditional industry boundaries and become a proactive, insight-driven distributor.

    Explore the impact of the COVID-19 pandemic on wholesale distribution

    Wholesale distributors need tools?to adapt and be resilient. Learn?how SAP can help your employees and?customers get resources to respond quickly and work toward recovery.

    New business models and services are needed to compete in a new economy

    SAP enables wholesale distributors to drive new revenue sources, reduce costs, and differentiate your business by simplifying digital transformation and supporting new business models and customer-specific services.

    See how customers are succeeding with SAP

    SAP Road Map for Wholesale Distribution

    Explore our wholesale distribution road map to learn about current industry solutions, planned innovations, and future direction.

    Current release highlights

    • Demand-side forecast collaboration to include external partner forecasts in the planning process
    • Invoice automation with machine learning and invoice monitoring to handle exceptions
    • Increased integration between SAP solutions and SAP Global Batch Traceability?
    • Integration of SAP Intelligent Sales Execution to SAP Sales Cloud and SAP Service Cloud

    Upcoming innovations

    • New machine learning forecasting algorithms
    • Conversational voice interfaces and machine learning
    • Extended warehouse optimization capabilities, such as MFS enhancements and robotic integration
    • Insight on what drives people to a Web page with the integration of Google Analytics?

    Future plans

    • Enable forecast automation and inclusion of advanced algorithms?
    • Use machine learning and data prediction to automate procurement processes?
    • Provide a business network for logistics collaboration with a focus on SAP Transportation Management?
    • Implement additional account-based marketing, content marketing, and lead-to-revenue capabilities

    Get the facts

    41 %

    of wholesalers surveyed call e-commerce their top sales channel, an increase from 31% in the same survey a year earlier.

    Digital Commerce 360 report

    86 %

    of customers are willing to pay more for a better customer experience.

    American Express and Ebiquity report

    3 X

    faster quote-to-order process when quotes are configured by a configure-price-quote.

    SAP Performance Benchmarking

    Simplify and improve the way you work with your customers and suppliers

    Transform and differentiate your business

    Optimize processes,?evolve existing services, and go above and beyond what your peers have to offer?by leveraging intelligent technologies to become an intelligent enterprise.

    Drive profitable growth in wholesale distribution

    Discover how?distributors must leverage an integrated, intelligent foundation of technology?and best practices to adopt a culture of continuous improvement.

    Find wholesale distribution software tailored to your needs

    Run flexible, tightly integrated processes to achieve operational excellence – from demand planning and CRM to inventory and supply chain management.

    SAP S/4HANA Cloud

    Learn how you can adopt industry best practices for your wholesale distribution enterprise by using a proven technology framework. Achieve operational excellence in core financial and engagement management practices and across your business as a whole.

    SAP Commerce Cloud

    Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software.

    Jump-start your transition to an intelligent enterprise

    Accelerate implementation time, reduce risks, and get ready for your digital journey with the SAP Model Company service for Wholesale Distribution.

    SAP Model Company for Wholesale Distribution

    Become a digital leader with a prepackaged service that delivers predefined end-to-end business processes, test cases, configuration guidelines, and project accelerators for your industry.?

    What are the leading analysts saying about SAP?

    Become a best-run midsize wholesale distributor

    Find out how midsize wholesale distributors are finding new?ways to drive revenue, empower employees, and respond to customer needs.

    Exceed expectations with the latest IT innovations

    Stay competitive and win in the experience economy

    Learn how wholesale distributors are reimagining their business models to meet evolving customer demands and succeed in the experience economy, even as more B2B digital business is sold directly to consumers.

    Close the B2B experience gap to boost business

    Find out how you can meet buyers’ expectations and gain a?competitive edge with technology that transforms and enhances the commerce?experience from end to end.

    Get the latest news and trends from experts

    Magnus Meier
    Global Head for the Wholesale Distribution Industry

    Circular economy opportunities for distributors

    Find?out why wholesale distributors are ideally placed to benefit from addressing?gaps in the circular economy.

    Lynn Lupo
    Solution Manager for Global Wholesale Distribution

    The rise of made-to-order services in distribution

    Learn why wholesale distributors must evolve into service?providers to survive and thrive in today’s market.

    Paul Pretko
    Industry Advisor for Wholesale Distribution

    Investment in technology during the downturn

    Explore?how distributors can prepare for an economic rebound by investing in?intelligent enterprise technology during difficult times.

    Communities and Events

    SAP for Wholesale Distribution Community

    Network with industry experts through blogs, discussions, and other resources to find out how you can reduce days sales outstanding and align your B2B commerce processes with customer expectations – to ultimately run your wholesale distribution business better.?

    Manage your wholesale distribution business enterprise-wide

    Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

    Human Resources

    Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


    Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.


    Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

    Database and Data Management

    Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

    Application Development and Integration

    Deploy high-velocity, intelligent edge applications using business and technology services.

    Back to top