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    Reach more customers and deliver individualized experiences your customers can trust.

    Explore the impact of the COVID-19 pandemic on retail
    SAP Industries Forum 2020: Retail

    Watch the on-demand Webcast.

    By 2020, your customers will manage 85% of their relationships online

    SAP provides an integrated suite of applications, intelligent technologies, and a digital platform for retailers to pursue innovative business models and deliver relevant personalized customer experiences anywhere, anytime.

    See how retail companies are succeeding with SAP

    SAP Road Map for Retail

    Explore how our current, upcoming, and planned innovations help retailers become immersed in consumer lives through trusted experiences, delivered profitably and at scale.

    Current release highlights

    • Consistent pricing and offers seamlessly delivered across touch points as a global cloud service
    • Transactional data in the cloud for digital customer receipts, retail analytics, and supplier data exchange?
    • RFID-enabled stock transfer for store managers
    • Machine learning-supported assortment and option planning and product master data enrichment

    Upcoming innovations

    • Headless commerce cloud with microservices?extension factory
    • Promotion-driven store allocation and automated store replenishment with cost-optimal ordering
    • Improved demand forecast and assortment planning with real-world data
    • Logistics business networks for partner collaboration, scheduling, and visibility

    Future plans

    • Leverage automation, embedded intelligence, and?cloud scalability across all retail processes
    • Optimize order fulfilment with networked-distributed order orchestration
    • Integrate retail planning applications in the cloud
    • Embed experience feedback into brand, product, customer experience, and workforce management?

    Get the facts

    80 %

    of the retailers in the Forbes Global 2000 are SAP customers.


    91 %

    year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

    Aberdeen Group

    Unlock new business value with digital technology

    Transform retail merchandise management

    Connect your?workforce, suppliers, consumers, and the IoT in real time to capture every?opportunity and leverage digital transformation for increased business value.

    Drive personalized experiences

    Uncover?unspoken consumer needs and increased efficiencies?across the retail value chain by connecting new technologies with integrated business solutions to create an intelligent enterprise.?

    Optimize experiences with intelligent technologies

    Embrace emerging technologies to gain consumer insights, build trust, and provide the seamless shopping experiences consumers are looking for.

    Find retail software tailored to your needs

    Gain real-time customer and point-of-sale insights, reach shoppers across channels, and get the visibility to optimize everything from merchandising to the supply chain.

    SAP S/4HANA Cloud

    Learn how you can adopt industry best practices for your retail organization by using a proven technology framework. Achieve operational excellence in core financial and operational management practices and across your organization as a whole.?

    SAP Customer Activity Repository

    Improve demand forecasting and maximize promotion and assortment effectiveness with the SAP Customer Activity Repository application. This unified data repository collects multichannel customer and point-of-sale data in real time, prepares it for analysis, and makes it ready for consumption by other applications.?

    Jump-start your transition to an intelligent enterprise

    Accelerate implementation time, reduce risks, and get ready for your digital journey with SAP Model Company.

    SAP Model Company service

    Become a digital leader with prepackaged, ready to use services that deliver predefined end-to-end business processes, test cases, configuration guidelines, and project accelerators for your industry.?

    Embrace the future of retail with innovation

    Become a best-run midsize retail company

    In this IDC InfoBrief sponsored by SAP, discover how midsize retailers are becoming more agile through digital transformation to satisfy rapidly evolving customer demands.?

    Get fresh perspectives from retail experts

    Carina Legl
    Solution Manager, Retail Industry Business Unit

    The power of sustainable packaging

    Explore how retailers and consumer goods companies can raise your packaging-sustainability profile by building recyclable packaging into your business strategy.

    Randy Evins
    Senior Principal, Food and Drug, Retail

    A new day at the grocery store

    See why it’s?essential for the grocery business to adapt to evolving customer needs by?becoming a connected digital enterprise through digital transformation.

    Matt Laukaitis
    SVP and General Manager, SAP Retail

    Technology is rewriting the rules of retail

    Discover how some retailers are reaching new heights of?brand loyalty and customer satisfaction by embracing technology at the heart of?their business.?

    Communities and Events

    Experience the future of retail

    Learn about NRF 2020 and catch up on everything SAP contributed to this year's NRF, including customer presentations, showcases, updates on conscious consumerism, and more.

    See retail highlights from SAPPHIRE NOW

    Learn about retail announcements, sessions, and conversations from SAPPHIRE NOW, and?find out how the Intelligent Enterprise has the potential to further change the?retail industry.

    Join the SAP for Retail Community

    Visit our vibrant community for learning, sharing, and collaborating on all things retail, and find out how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.

    Manage your retail business enterprise-wide

    Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

    Human Resources

    Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


    Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.


    Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

    Cloud and Data Platforms

    Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

    Internet of Things (IoT)

    Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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